Before you commit to a hire — or a new market — see it clearly. We map who’s out there, where they sit, whether they’d move, and what they really cost, using data confirmed by real hiring outcomes.
Market mapping, talent mapping and salary benchmarking across Serbia, Croatia, Slovenia and the wider Southeast-European market — for companies hiring here, and for international companies entering the region.
Every important hire is a bet. So is entering a new market. The difference between a confident decision and an expensive guess is information: Is the talent actually out there? How many realistic candidates exist? Which companies employ them now? Would they move — and what would it take? What does the role really pay today?
Talent & Salary Mapping answers those questions before you spend a single day of search time or a single euro of relocation budget — the strategic, evidence-based picture of a market, its companies, its people, and its pay. And because our insight is drawn from real assignments we’ve run across the region, not self-reported surveys, you get a picture you can actually act on.
Step 01
Market Mapping
The landscape — the companies and sectors where your talent sits.
Step 02
Talent Mapping
The people — the specific individuals within that landscape who fit.
Step 03
Salary Benchmarking
The cost — what those people realistically expect to be paid.
Available individually or as one integrated engagement — a logical sequence from landscape, to people, to cost.
01
Market Mapping.
The competitive landscape
Market mapping is the strategic analysis of a competitive landscape — the companies, sectors and structures where your target talent sits.
It gives you an objective view of how a market is built and where suitable people are most likely to be found — before you go looking for individuals.
Working closely with you, we first build a clear understanding of your organization, your priorities, and what success in the role really requires. That alignment defines the types of companies, sectors and environments most likely to produce relevant profiles.
What it maps
Key talent pools and the competitor landscape
Market concentration and how talent is distributed
Typical career paths and how roles are configured
Structural constraints and opportunities in the market
The result lets you calibrate expectations, assess feasibility, and design a realistic search or expansion strategy.
02
Talent Mapping.
The people who fit
Talent mapping identifies and profiles the specific individuals in a market who match a defined role — before you need to hire them.
It builds on the market picture to give you a structured, evidence-based overview of the available talent and how well it fits your current and future needs.
Using industry expertise, professional networks and advanced sourcing, we identify relevant professionals across both the visible and the less accessible parts of the market — a representative view that goes far beyond active job seekers.
What we assess — with consent
Profiles by current employer and role context
Level of interest and openness to a move
Motivation drivers and career considerations
Perceived attractiveness of the opportunity
Personal data is shared only with the explicit consent of the individuals involved, in full compliance with data-protection regulations.
03
Salary Benchmarking.
What the talent really costs
Salary benchmarking is the analysis of market-confirmed compensation data for a specific role, so you can align talent availability with realistic cost.
As a natural extension of market and talent mapping, it complements the “who and where” with the “how much” — and removes the guesswork from your offer.
Rather than rely on a single source, we integrate multiple inputs to reflect real-time market conditions, grounded in actual hiring outcomes — not self-reported averages.
What it helps you do
Align hiring strategy with market reality
Prepare accurate cost forecasts
Position and reconcile pay against internal structures
Reduce the risk of an uncompetitive offer being declined
Delivered as a standalone advisory or integrated into a full Talent & Market Mapping engagement.
The proof
Where our intelligence comes from.
Mapping is only as good as the data behind it. Ours comes from doing the work — a decade of real assignments across the Adriatic and Southeast Europe, not a one-off survey.
100,000+
active market contacts
A living network we draw on for real-time market signals.
10,000+
completed assignments
Confirmed hiring outcomes — what roles actually pay and who actually moves.
15,000+
professionals in our database
The Heads Adriatic proprietary database, built over a decade.
That combination is what lets us tell you not just what a salary survey says, but what the market is genuinely doing right now — for your role, in your sector.
For international companies
Entering or hiring in Serbia & the Adriatic from abroad?.
If you’re evaluating Serbia, the Western Balkans or Southeast Europe as a place to hire, open a delivery centre, or nearshore, we are your eyes on a market you can’t yet see. Before you commit, we give you a grounded, objective answer to the questions that decide the case.
Is the talent there?
Volume, depth and concentration of the profiles you need.
Where does it sit?
The companies and sectors that employ it today.
What does it cost?
Market-confirmed salary levels and total-package expectations by role.
Is it feasible?
A realistic read on competition for talent, time-to-hire, and what it takes to win people locally.
For an international buyer, this is the difference between a confident market-entry decision and an expensive assumption — delivered in English, by a senior regional team, from proprietary local data no global survey can match.
A clear, decision-ready report, structured to your priorities. Depending on scope, it includes the elements opposite.
Delivered standalone or as one integrated engagement — and always with senior consultants you can talk to, not just a document.
1
A mapped competitive landscape — the companies and sectors where your talent sits.
2
A structured shortlist of mapped profiles by current employer and role context.
3
Qualitative insight on candidate availability, motivation and openness to move (where discreet approaches are agreed).
4
Role-specific salary benchmarks with base and total-package ranges.
5
Clear, actionable conclusions on feasibility and recommended strategy.
Why Heads
Why companies choose Heads for talent & salary mapping.
Market-confirmed, not self-reported
Data from 10,000+ real assignments and a 100,000+ network — what the market actually does, not what a survey claims.
The full picture in one place
Market, talent and salary intelligence integrated — landscape, people and cost, not three disconnected reports.
Genuine regional depth
Serbia, Croatia, Slovenia and the wider Southeast-European market, covered by a senior local team.
A bridge for foreign buyers
Credible, English-language intelligence for companies entering a market they don’t yet know.
Senior, human, discreet
Experienced consultants, clear communication, and full GDPR compliance throughout.
Ethical, discreet and GDPR-compliant
All mapping is conducted in full compliance with applicable data-protection regulations. Individuals are approached discreetly, and personal data is shared with you only with the explicit consent of the people involved. Discretion protects both your search and the professionals in the market.
Questions, answered
Frequently asked questions.
Talent mapping is the process of identifying and profiling the specific professionals in a market who match a defined role — including passive candidates not actively job-hunting — so you understand who is available before you need to hire.
Market mapping charts the wider landscape — the companies, sectors and structures where talent sits. Talent mapping zooms in on the individuals within that landscape who fit a specific role. Market mapping usually comes first; talent mapping builds on it.
Salary benchmarking is the analysis of market-confirmed compensation data for a given role, so you can set a realistic, competitive offer. Heads draws on a 100,000+ contact network, 10,000+ completed assignments and a 15,000+ professional database for role-specific salary intelligence across Serbia and the Adriatic.
Yes. Salary benchmarking can be delivered as a standalone advisory, or integrated into a full talent & market mapping engagement.
Yes. This is a core use case. We provide international companies with talent availability, salary levels, competitor-employer mapping and a feasibility read before they hire, expand or nearshore in the region.
Yes. All activity follows applicable data-protection regulations. Personal data on individuals is shared only with their explicit consent, and approaches are made discreetly.
See the market before you commit
Request a mapping.
Tell us the role, the function or the market you’re weighing up. We’ll come back with a clear view of who’s out there, what they cost, and whether the move makes sense.
Prefer to talk first? Book a 20-minute market briefing.
